Marketing Manager
Full Time · Jun 25 - Present · 1 yr
- Lead cross-functional marketing initiatives across email, web, content, and digital advertising to drive engagement and revenue growth.
- Plan and execute biannual promotional sales, including campaign strategy, website updates, email deployment, and asset creation.
- Analyze campaign and sales performance to inform strategy, optimize results, and identify growth opportunities.
- Own email marketing strategy in HubSpot, including campaign planning, asset creation, segmentation, and automated workflows across the customer lifecycle.
- Build and optimize HubSpot workflows to support segmented customer journeys and improve funnel performance.
- Manage website content strategy for curranfloor.com, including homepage updates, landing page creation, and conversion-focused optimizations.
- Partner with external ad agency to guide paid media strategy across Google and Meta, including creative direction, copy, and audience targeting.
- Oversee creative direction and execution for brand assets, collaborating with internal design support and producing high-volume visual content.
- Produce and direct photo and video content, including shoot planning, scripting, and coordination with external vendors.
- Develop sales and marketing collateral aligned with broader content and product strategy.
- Lead case study and project feature initiatives through client outreach and content development.
- Support new product launches through go-to-market strategy, messaging, and campaign execution.
Marketing Specialist
Full Time · Sep 21 - Jun 25 · 3 yrs 10 mos
